The retail sector faces significant challenges with data management, impacting growth.
- 84% of retail executives struggle with untapped data in delivery processes.
- Data silos hinder the integration of information across business systems.
- The latest report suggests solutions for leveraging delivery data effectively.
- Understanding and utilising delivery data can significantly drive growth.
The retail industry is currently confronted with notable challenges related to data management, which impede potential growth and profitability. A significant 84% of retail executives report that they are unable to fully exploit the available data within their delivery processes, presenting a substantial hindrance to commercial opportunities.
A primary concern is the presence of data silos, which result in the segregation of information across various systems and parts of a business. This fragmentation creates a ‘black hole’ effect where crucial data remains disparate and underutilised, blocking its potential to inform strategic decisions.
According to a recent report from a Delivery & Experience Management software provider, there are actionable strategies to overcome these challenges. The report, titled ‘Creating a Data-Driven Delivery Experience,’ identifies methods which could enable retailers to harness data generated during the delivery and post-purchase phases, ultimately integrating experience management with practical delivery insights.
The report exemplifies the delivery process as a critical area filled with untapped data potential. By successfully combining delivery operations with experience management, retailers can unlock vital insights that inform data-driven strategies for growth, thereby transforming raw data into valuable business intelligence.
To truly capitalise on data-driven strategies, retailers must integrate delivery and experience management to eliminate data silos.
