Regatta has appointed Tom Goodman as the new chief digital and technology officer.
- Goodman will lead key initiatives in digital, customer experience, tech, and AI.
- He aims to enhance Regatta’s omnichannel experience through a new membership scheme.
- Goodman brings extensive experience from previous roles at Deloitte, Selfridges, and JD Sports.
- The Regatta board welcomes Goodman, expecting significant growth under his leadership.
Regatta has announced the promotion of Tom Goodman to the position of chief digital and technology officer. This role will see Goodman spearheading advancements in digital operations, focusing heavily on customer experience, technology, and artificial intelligence initiatives within the Regatta Group.
In pursuit of these goals, Goodman will introduce innovative approaches, including a new membership initiative set to launch in August. This membership scheme aims to elevate customer loyalty and retention by integrating both online and in-store channels, thereby enriching the brand’s omnichannel experience. Such integration is indicative of the growing trend towards unified customer journey strategies in retail.
Goodman, who has been with Regatta since 2020, brings a wealth of experience from his consultancy role at Deloitte and leadership positions at Selfridges and JD Sports Group. His tenure as digital director at Regatta has been marked by the successful relaunch of numerous websites across the group’s portfolio. Additionally, he has been instrumental in establishing in-house digital marketing and tech teams and has overseen the deployment of several new partner platforms, featuring collaborations with leading entities like Frasers Group, Decathlon, and Marks & Spencer.
Keith Black, chair and CEO of Regatta Ltd, expressed confidence in Goodman’s capabilities, stating, “We are delighted to appoint Tom Goodman to the board of directors. His experience across retail, technology and digital, combined with his proven ability to lead initiatives and build on the brand’s past successes makes Tom a fantastic addition to the board.” Given this endorsement, it’s evident that the board anticipates substantial contributions from Goodman, poised to steer Regatta towards its next growth phase.
Regatta Group, encompassing brands such as Regatta Great Outdoors, Craghoppers, Dare2b, and Regatta Professional, operates through major outdoor retail chains, as well as its own stores, concessions, and e-commerce platforms. This strategic appointment is positioned to further consolidate its market presence and drive sustained growth across these channels.
Tom Goodman’s leadership marks a pivotal step in Regatta’s digital and technological advancement, promising enhanced customer engagement and market expansion.
