Graduate Fashion Foundation teams up with Pure London x JATC for an impactful fashion event.
- The collaboration provides a platform for Graduate Fashion Week alumni to showcase their talents.
- The event will occur at London’s Olympia from 14-16 July, featuring catwalk shows.
- Young designers are given exhibition space alongside established brands within the Grand Hall.
- Industry leaders see this as a chance to support emerging talent in the fashion sector.
The collaboration between Pure London x JATC and the Graduate Fashion Foundation marks a significant opportunity for emerging designers. Graduate Fashion Week alumni will take to the catwalk alongside established brands, offering them exposure and the chance to highlight their creativity and technical skills in the hyper-competitive fashion industry.
The show is scheduled from 14-16 July at London’s prestigious Olympia venue. This event provides a prime location for showcasing talent, with young designers being placed on an equal footing with more established names in the fashion world. This creates a valuable intersection where innovation meets tradition, benefiting both participants and observers alike.
Megan Doyle, associate director at the Graduate Fashion Foundation, expressed enthusiasm about the partnership’s potential. She noted that the foundation has recently concluded the 2024 edition of Graduate Fashion Week and heralded the upcoming event as an ideal launchpad for budding designers entering the industry. “Having just wrapped up Graduate Fashion Week 2024, these talented emerging designers are on the cusp of launching into the fashion industry and we can’t think of a better platform to kickstart their careers and showcase their creativity, innovation, and technical skills,” she said.
Gloria Sandrucci, event director for Pure London x JATC, echoed this sentiment, emphasizing the show’s role in fostering new talent. She highlighted the thrilling prospect of seeing former Graduate Fashion Week winners present their collections on such a prestigious stage. This collaboration is a testament to Pure London x JATC’s commitment to nurturing the designers who will shape the future of the fashion industry.
Highlighted graduates set to join the Pure London x JATC catwalk include Amelia Perkins from Manchester Fashion Institute, Bridget Calthrop from Nottingham Trent University, and Maya Rhodes from the University for the Creative Arts. Additionally, Thea Hunter from De Montfort University and others will exhibit in the Grand Hall, showcasing a diverse range of creative expressions and perspectives.
The Graduate Fashion Foundation has long been a bridge between academia and industry, ensuring that new designers have the necessary support to transition into professional roles. It’s partnerships like these that secure the future of fashion by promoting innovation and design skills among fresh graduates.
This collaboration underscores the critical role of strategic partnerships in advancing new talent within the fashion industry.
