Puma is pushing forward with its Re:Fibre technology, revolutionising textile recycling.
- Millions of new football jerseys will be crafted using at least 75% recycled textile waste.
- The initiative spans 35 clubs for the 24/25 season, significantly upscaling production.
- From 20 July, limited edition badges from match-worn tops by notable players will be sold.
- Workshops led by designer Andrew Burgess will educate on upcycling and customisation.
Puma is making significant strides in the realm of sustainable fashion with its Re:Fibre initiative, a textile-to-textile recycling innovation. This endeavour marks a notable shift towards sustainability by utilising at least 75% recycled textile waste to produce millions of replica football jerseys. In doing so, Puma is not only addressing waste reduction but also lessening its dependence on plastic bottles for recycled polyester, thus promoting a more environmentally friendly circular business model.
For the 24/25 football season, Puma’s Re:Fibre technology will be incorporated into the replica football tops across 35 clubs. This expansion from its 2023 launch, which saw 46,000 jerseys produced, marks a substantial scaling up of its recycling commitment. These jerseys represent Puma’s endeavour to rethink production processes, aligning with its broader aim of using 100% textile waste for its polyester products in the future.
Starting from 20 July, Puma will offer 100 limited edition badges, creatively upcycled from match tops worn by Premier League football stars Jack Grealish and Christian Pulisic. These badges have been crafted by American designer Andrew Burgess, known for his imaginative approach to clothing upcycling. Burgess will also conduct three workshops that will offer consumers insights into the practice of upcycling and customising Puma Re:Fibre t-shirts, transforming them into unique sports garments.
Anne-Laure Descours, the Chief Sourcing Officer at Puma, has articulated the brand’s vision with Re:Fibre: ‘Re:Fibre gives football fans a tangible example of how Puma is working towards creating a ‘Forever Better’. Our wish is to have 100% of our polyester products created from textile waste.’ This statement underscores Puma’s commitment not only to sustainability but also to innovation in product development.
Puma’s Re:Fibre initiative represents a strategic move towards sustainable fashion, emphasising waste reduction and innovative production.
