Primark is establishing its presence in Manhattan with its first store opening.
- Located at Herald Square, the new store is Primark’s flagship in Manhattan.
- The store will cover a vast 54,000 square feet over four floors.
- Primark plans to continue its aggressive US expansion strategy, targeting 60 stores in five years.
- Kevin Tulip, Primark US President, describes the move as a significant milestone.
Primark has officially announced its forthcoming store opening in Manhattan, New York City, marking a considerable step in its US expansion strategy. This move introduces Primark’s first presence in the iconic Manhattan area, specifically located at the bustling Herald Square.
The upcoming Manhattan store is set to become the flagship venue for Primark in the United States. It will span an impressive 54,000 square feet, accommodating a diverse range of fashion, homewares, and beauty products across four expansive floors. This new addition will join Primark’s growing list of outlets, including an upcoming shop in Queens, which will bring the New York state total to eleven.
Primark’s ambitious expansion strategy in the United States was initiated with the opening of its first store in Boston in 2015. Since then, the retailer has pursued an ‘aggressive’ growth plan, committing to launching 60 stores across the nation within the next five years. As of now, Primark operates 27 stores across 11 states, with plans to expand into a twelfth state shortly.
Kevin Tulip, President of Primark US, emphasised the importance of the Herald Square location. He described the area as the ‘epicentre of US fashion’, which sees exceptionally high foot traffic and holds national influence. When the opportunity arose to bring Primark to this prime location, it was perceived as an ideal fit. Tulip acknowledged that many potential customers would already be familiar with Primark from its strategically situated stores in surrounding boroughs and areas.
The exact opening date for the Herald Square store remains unannounced, leaving stakeholders and potential customers eagerly anticipating further updates. Primark continues to focus on expanding its market footprint, leveraging high-demand locations for growth.
Primark’s entry into Manhattan’s retail scene reflects its strategic focus on increasing its US market presence while enhancing consumer accessibility.
