Primark has partnered with the environmental NGO WRAP to extend the life of clothing.
- The partnership will focus on reducing textile waste through innovative solutions.
- It will also enhance the awareness and effectiveness of Primark’s existing takeback schemes.
- Behaviour Change and Yellow Octopus are contributing expertise to explore consumer habits.
- The initiative supports WRAP’s broader goal of promoting circular living worldwide.
Primark has initiated a collaboration with WRAP, an environmental action charity, to emphasise the importance of extending the lifespan of clothing. This collaboration aligns with Primark’s commitment to sustainability and corporate responsibility.
The partnership targets the reduction of textile waste by investigating innovative methods to keep clothing in circulation for longer periods. Part of this initiative involves assessing and enhancing Primark’s current textile donation scheme, while exploring further avenues for expanding its circularity efforts.
In this collaborative effort, Behaviour Change, a subsidiary of WRAP, contributes its expertise in behavioural science to facilitate better consumer understanding and engagement with sustainable practices. Additionally, Yellow Octopus, Primark’s takeback partner, acts as an advisory entity, aiding in refining these efforts.
Research by WRAP underscores the necessity for such endeavours, revealing that approximately 1.6 billion pieces of clothing in the UK remain unused, with nearly half of all used textiles ending up in general waste. This statistic highlights a significant gap in public awareness regarding textile recycling and donation options, which this partnership aims to address.
Quotes from key stakeholders illustrate the strategic goals of this initiative. Lynne Walker, Director of Primark Cares, emphasized, “Through our Primark Cares strategy, we are committed to becoming a circular and more sustainable business.” Catherine David from WRAP added, “WRAP’s mission is to embed circular living in every boardroom and every home. We aim to cut the carbon footprint of the textiles industry in half by 2030.”
Primark and WRAP’s collaboration symbolizes a significant commitment to sustainability and the promotion of circular living in fashion.
