Primark is set to expand its presence in the US by opening its first store in Manhattan.
- The new store will be Primark’s 11th location in New York, situated in the bustling Herald Square.
- Spanning four floors, the 54,000 sq ft store will offer fashion, homewares, and beauty products.
- Primark aims to expand its US footprint, targeting 60 stores by 2026.
- The Manhattan store is strategically located to attract a high volume of commuter foot traffic.
Primark is set to open its inaugural store in Manhattan, marking a significant expansion of its US operations. The store, located in the heart of New York’s fashion district, is expected to draw substantial attention due to its strategic location. As the company continues its US growth ambitions, this store will be the 11th location in New York and serves as its new flagship.
Spanning an impressive 54,000 square feet, the Herald Square location will offer a diverse range of products across four floors, including fashion, homewares, and beauty. Such a broad offering is designed to cater to the varied tastes of New York’s diverse populace. This move is seen as a critical step in Primark’s strategy to introduce its renowned affordable yet quality products to a wider American audience.
Strategically placed across Penn Station, the United States’ busiest train station, the store is poised to take advantage of high commuter traffic. Kevin Tulip, the President of Primark US, noted, “Opening a location in the epicenter of US fashion is going to be an exciting milestone for Primark US.” The company’s decision to capture the Manhattan market demonstrates confidence in the enduring appeal of its value-oriented offerings.
The opening of the Manhattan store is part of Primark’s broader strategy to enhance its presence in North America. First entering the U.S. market in Boston in 2015, Primark accelerated its growth plans in 2021, with the goal of launching 60 stores by 2026. As of now, Primark operates 27 stores across 11 states, including Texas, with the Manhattan site being a crucial component of its ambitious plans.
Primark has not yet announced the exact opening date for the Manhattan store, but it is anticipated to follow the inauguration of another new store at the Queens Center later this year. This expansion underscores Primark’s commitment to capturing a significant share of the competitive US retail market, capitalising on the increasing consumer demand for budget-friendly fashion options.
Primark’s strategic expansion into Manhattan signifies a pivotal move in its US growth strategy.
