Celebrating its 15-year anniversary in Portugal, Primark has announced a significant expansion, investing €40m (£34m) to boost its retail footprint.
- This development aims to extend Primark’s selling space by over 30%, introducing four new stores across the country.
- The expansion will mark the introduction of self-service checkouts in Portugal for the first time.
- Primark’s existing Colombo store in Lisbon will unveil a refreshed look with additional fashion, beauty, and homeware offerings.
- The investment is set to create over 500 new jobs, demonstrating Primark’s commitment to growth in the Portuguese market.
Primark is marking its 15-year milestone in Portugal by embarking on a substantial expansion plan that involves a €40m (£34m) investment to enhance its retail footprint. Celebrating its enduring presence in the market, Primark plans to increase its selling space by over 30% with the opening of four new stores.
The proposed new store openings in Allegro shopping centre, Montijo, Centro Comercial Espaço, Guimaraes, Palácio Do Gelo shopping centre, Viseu, and Covilha City Center Retail Park in Covilhã, represent a strategic move to broaden Primark’s reach within Portugal. These additions will bring the total number of Primark stores in the country to 14.
In a first for the retailer in Portugal, the new stores will be equipped with self-service checkouts, reflecting Primark’s ongoing commitment to innovation in customer experience. This technology aims to streamline the shopping process and enhance customer satisfaction.
Additionally, Primark’s Colombo store in Lisbon is set to reveal a refreshed new look, featuring expanded sections for fashion, beauty, and homeware, thereby catering to a wider range of consumer needs and preferences.
Nelson Ribeiro, head of sales for Primark Portugal, articulated the company’s strategy: “Primark is a retailer built entirely around our stores, so we know that a big part of our success is our committed retail colleagues who have supported us every step of the way and have been our best ambassadors in helping Portugal fall in love with Primark.” His comments underscore the importance of the brand’s physical store presence and its employees in driving growth.
This comprehensive expansion highlights Primark’s strategic commitment to strengthening its market presence and enhancing customer experience in Portugal.
