In a significant move before Christmas, major supermarkets are reducing the prices of essential vegetables.
- Morrisons has announced a price reduction to 10p for key Christmas dinner vegetables, available from 18 to 24 December.
- Carrots, parsnips, Brussels sprouts, and swedes are included in this offer for Morrisons More Card holders.
- Potatoes will also be available at a reduced price of £1.15 for 2kg until the New Year.
- Asda is following suit with its own discount, offering vegetables at 15p from 19 December.
Morrisons, a leading supermarket, has taken a bold step of lowering the price of vegetables central to a traditional Christmas dinner, allowing consumers to purchase them for just 10p. This offer is available for Morrisons More Card holders starting 18 December, running through to Christmas Eve. The vegetables on offer include 1kg bags of carrots, 500g of parsnips, 500g Brussels sprouts, and whole swedes, ensuring that festive essentials remain accessible to all customers without the concern of financial strain.
Additionally, Morrisons has announced a discount on potatoes, dropping the price of a 2kg bag to £1.15. This offer extends past Christmas and will be valid until 1 January, supporting customers preparing for holiday meals beyond the 25th of December. Fraser Lovatt, the supermarket’s category director of produce and horticulture, expressed the importance of providing customers with affordable seasonal vegetables to complete their festive meals. By adjusting these prices, Morrisons aims not only to assist customers financially but also to help avoid waste, as increased sales will support their network of British farmers.
Meanwhile, Asda has responded with its own festive vegetable sale, which includes carrots, sprouts, broccoli, and parsnips at 15p each. This price reduction is set to commence on 19 December and will run until 24 December, available both in stores and online. Such competitive pricing strategies reflect a broader trend among supermarkets to accommodate budget-conscious shoppers, particularly during the holiday season.
Lovatt further remarked on the social responsibility aspect of this initiative, noting that increasing the sale of affordable vegetables plays a dual role in reducing waste and bolstering the agricultural sector. This initiative underscores Morrisons’ commitment to sustainability and customer satisfaction during peak shopping periods. By enhancing accessibility to pivotal meal components, it reinforces the importance of economic inclusivity and waste reduction.
These strategic price reductions by leading supermarkets offer relief to consumers while supporting local agriculture, enhancing festive meal preparations this season.
