Umar Kamani returns to Pretty Little Thing, initiating significant website changes.
- The reintroduction of model size height to product pages addresses customer needs.
- Blocked customer accounts to be reviewed and unblocked after backlash over returns policy.
- Enhanced website navigation and product filters to improve user experience.
- Kamani prioritises customer feedback as he embarks on a new chapter for the brand.
Umar Kamani’s return to Pretty Little Thing heralds a suite of strategic changes aimed at revitalising the brand and improving the customer experience. This move follows his earlier departure and marks a fresh chapter in the company’s evolution. By reinstating model size height on product pages, the brand demonstrates a commitment to transparency and customer-centric solutions.
Addressing an issue from the summer, Pretty Little Thing aims to resolve tensions by reviewing and unblocking customer accounts that were deactivated due to perceived abnormal returns. This initiative is a direct response to customer feedback and underscores the brand’s focus on enhancing customer relations.
In a bid to facilitate better user interaction, Kamani has announced improvements in the website’s product filters and navigation. These enhancements are expected to streamline the shopping process, making it more intuitive and user-friendly.
Kamani has articulated his commitment to improving sizing, fits, and quality across all products. By maintaining an open dialogue with customers, he aims to ensure that their needs are prioritised in every business decision, reinforcing the brand’s customer-first approach.
With these initiatives, Kamani seeks to re-establish Pretty Little Thing as a leader in the fashion sector, enhancing both its market presence and reputation.
Kamani’s strategic initiatives are set to redefine Pretty Little Thing’s engagement with its customer base.
