Poundland has launched its rewards app, Poundland Perks, nationwide, following a successful trial.
- The app aims to enhance customer value through a £20 million investment, offering digital reward vouchers.
- Available on Google Play and Apple App stores, users can collect ‘perk points’ on purchases to redeem rewards.
- Over 500,000 customers have already signed up, highlighting its popularity and effectiveness.
- Tom Hill, Poundland’s digital director, emphasised the app’s uniqueness in delivering extra value to customers.
Poundland has announced the nationwide rollout of its innovative rewards app, Poundland Perks, following a preliminary trial across 100 stores in Northern Ireland, Scotland, and the Isle of Wight. This strategic initiative is part of a significant £20 million investment aimed at amplifying customer value and engagement.
The app, now accessible via both Google Play and Apple App stores, offers a compelling rewards system to customers. Users can accumulate ‘perk points’ with each purchase, which can later be exchanged for digital reward vouchers redeemable in-store or online. Additionally, customers will regularly find over 100 Perks offers on diverse products within the app, ensuring a constantly refreshed shopping experience.
This development follows a successful pilot phase that clearly indicated customer approval and enthusiasm. Poundland digital director, Tom Hill, remarked, “Today’s a really important day for our customers as we open up a new digital world that gives them the chance to save, earn, and play through their smartphone, making shopping with us even more fun, and even more amazing value – whether in-store or online.”
The widespread acceptance is evident as the app has already attracted over half a million users, underlining its substantial appeal and the efficiency of Poundland’s digital strategy. Tom Hill highlighted that, “We’re doing things differently to other retailers, delivering extra value on top of our everyday low prices and we know from our pilots that our customers love the increased value and simplicity that the Perks app provides.”
This app distinguishes itself from competitor offerings by simplifying user experience while delivering heightened value, thanks to insights gained from pilot schemes in various regions. This feedback-driven approach anticipates meeting and surpassing customer expectations across the UK.
The Poundland Perks app represents a significant move towards increased digital interaction and customer satisfaction, marking a new era in retail value delivery.
