Phase Eight unveils a significantly larger outlet at Bluewater, marking a major retail expansion.
- The new store spans 2,499 sq ft, offering an extensive range of clothes and accessories.
- This relocation is part of a broader strategy launched last year, targeting multiple UK and European locations.
- With a full product range on display, customers can explore unique collections previously unavailable.
- Bluewater management anticipates a positive reception from long-standing Phase Eight customers.
Womenswear brand Phase Eight has increased its retail footprint at Dartford’s Bluewater shopping centre with the opening of a new store that is 336% larger than its previous outlet. Spanning 2,499 square feet, the new location provides ample space for showcasing a comprehensive selection of the brand’s offerings, including event and ready-to-wear collections, shoes, accessories, and the petite range.
In addition to the main line, the store introduces Bluewater customers to Phase Eight’s childrenswear, bridal, bridesmaid, and Collection 8, broadening the shopping centre’s fashion variety. This expansion aligns with the company’s ongoing retail strategy that commenced last year, aimed at enhancing its presence across the UK and Europe, with upcoming store launches planned in Bury St Edmunds, Dublin, Glasgow, and Hamburg later this year.
Caraline Money, Group Retail Director at Phase Eight, expressed enthusiasm about the new store’s potential to display the brand’s full range, particularly limited-edition collections that were previously unavailable at the smaller location. She highlighted the strategic significance of Bluewater as a venue that supports Phase Eight’s ambitious growth plans.
James Waugh, Centre Director at Bluewater, reflected on the brand’s long-standing presence, noting that Phase Eight has been part of the shopping centre for over two decades. He expressed confidence that the expanded store would enhance customer experience by offering a broader selection of clothing, which is anticipated to be well-received by the centre’s visitors.
The expansion of Phase Eight at Bluewater highlights the brand’s strategic growth initiative, promising enhanced shopping experiences.
