In a bold move, PepsiCo has reformulated three of its iconic Doritos flavours to be non-high in fat, salt or sugar (non-HFSS).
- The reimagined Cool Original, Tangy Cheese, and Chilli Heatwave flavours promise a crunchier texture that fans will appreciate.
- This reformulation sees a reduction in salt and fat of 24% and 15% respectively, aligning with health-conscious trends.
- These updates follow years of research and a significant £13m investment in PepsiCo’s Coventry site.
- Consumer tests reveal a strong positive response to the new, enhanced recipe, indicating widespread approval.
In a bold move, PepsiCo has reformulated three of its iconic Doritos flavours to be non-high in fat, salt or sugar (non-HFSS). This decision targets the growing demand for healthier snack options without compromising on taste. The reformulation affects the Cool Original, Tangy Cheese, and Chilli Heatwave flavours, with changes in ingredients and cooking processes to achieve this new health standard.
The company has increased the corn content and refined the seasoning in a bid to create “the crunchiest Doritos yet”, according to the brand. These efforts include transitioning the entire Doritos range to a thicker chip base, previously used in their Dippers and Extra Flamin’ Hot varieties.
By reducing the salt and fat content by 24% and 15% respectively, the reformulated Doritos now meet the non-HFSS classification. This adjustment is timely, aligning with broader industry trends towards healthier snacking options while maintaining the bold flavours Doritos is known for.
This significant product enhancement comes after years of dedicated research and development. PepsiCo’s teams in Leicester and Coventry have meticulously worked on perfecting the recipe, a process that has benefitted from consumer testing where the majority reportedly favoured the bolder crunch and improved recipe.
The production of these new flavours has been facilitated by a recent £13 million investment at PepsiCo’s Coventry site. This investment enabled the replacement of a manufacturing line to support updates across the production process, from corn washing and milling to cutting and cooking. Robert Lowery, PepsiCo R&D senior director UK foods, emphasized the years of hard work culminating in these new products, reflecting a significant milestone for the brand.
PepsiCo’s strategic reformulation of Doritos reflects both a commitment to consumer health and a response to market demand for healthier snack options.
