Burberry has appointed Paul Price, former Topshop CEO, as its chief product merchandising and planning officer.
- Price brings a wealth of experience, having previously held key roles in both Burberry and Topshop.
- He will oversee merchandising, planning, licensing, architecture, and showroom operations at Burberry.
- The appointment is seen as a strategic move to bolster Burberry’s leadership team.
- Price’s return marks an exciting chapter for the iconic British fashion brand.
Burberry has strategically appointed Paul Price as its new chief product merchandising and planning officer, effective from 9 December. With this move, the British luxury fashion house aims to strengthen its leadership team and enhance its product strategy.
Paul Price’s career trajectory is noteworthy. Having served a decade at Burberry as the former chief merchandising officer from 2007, Price was integral during a period of sustained growth. After departing from Burberry in 2017, he transitioned to lead Topshop as CEO, and later James Perse in Los Angeles, showcasing his versatility and leadership across different market segments.
His responsibilities at Burberry will encompass leading the merchandising and planning sections, along with licensing, architecture, and showroom operations. This broad scope of duties underscores the trust placed in him to influence the brand’s strategic direction significantly.
Joshua Schulman, Burberry’s current chief executive, emphasised Price’s past contributions, highlighting his role in achieving consistent double-digit growth. “Paul was responsible for product strategies that led to consistent double-digit growth,” remarked Schulman, reflecting on Price’s impact during his previous tenure.
Price expressed enthusiasm about his new position, stating, “I’m truly excited to be joining Burberry. Burberry is such an iconic brand with an incredible legacy in British fashion and luxury.” His return is anticipated to bring fresh perspectives to Burberry’s evolving journey.
Paul Price’s appointment is expected to invigorate Burberry’s strategic initiatives and leadership team.
