A pioneering retail media concept, Future Stores, is set to open on Oxford Street, promising to blend media, retail, and digital marketing in an innovative way.
- Spanning 435 square metres, this new start-up aims to captivate audiences with its immersive platform, merging traditional retail with advanced digital experiences.
- Future Stores will host a variety of high-profile brands, drawing the attention of approximately 1.3 million shoppers who frequent Oxford Street.
- Founder Ariel Haroush views the Oxford Street location as prime real estate, anticipating the creation of 40 new jobs and a dynamic retail environment.
- The project aligns with London Mayor Sadiq Khan’s plans to pedestrianise Oxford Street, enhancing its allure as a leading shopping destination.
Future Stores, a revolutionary retail media initiative, will soon make its debut on Oxford Street, offering a state-of-the-art experience that marries media, retail, and digital performance marketing. This project is set on a 435 square metre space, aiming to create a hybrid platform that not only draws in customers but also aids brands in launching impactful marketing campaigns to boost sales.
The space is designed to feature an evolving roster of renowned brands from various sectors, providing them with a unique opportunity to showcase their offerings to around 1.3 million potential customers who traverse one of the world’s busiest shopping streets. The incorporation of cutting-edge LED technology covering walls and ceilings promises to elevate the immersive customer experience, providing a vibrant backdrop for retail innovation.
Ariel Haroush, founder and chair of Future Stores, emphasises the choice of Oxford Street as an ideal location due to its historical significance and bustling nature. Haroush states, “We looked around the globe to find the ideal location for our very first store. With a rich heritage, Oxford Street and London were always top of the list.” The project is poised not only to invigorate the retail landscape by creating 40 new jobs but also to transform the shopping experience into something as engaging and dynamic as a social media feed.
This initiative coincides with London Mayor Sadiq Khan’s recent declaration about plans to make Oxford Street traffic-free, a strategic move aimed at restoring the area’s status as a global shopping haven. This pedestrianisation has been a long-debated subject given the concerns from businesses and residents regarding the re-routing of public transport. Nevertheless, the move is anticipated to significantly enhance the locale’s appeal, dovetailing with Future Stores’ innovative approach.
Future Stores is poised to redefine retail on Oxford Street through its cutting-edge immersive approach, coupling retail with digital innovation.
