Celebrity-owned wines are gaining prominence in UK retailers, driven by high-profile personalities venturing into the wine industry.
- Gary Barlow’s organic wines, launched in 2021, are crafted in collaboration with renowned winemaker Paul Schaafsma.
- Graham Norton has achieved considerable success with his award-winning wine range, established in partnership with Invivo Wines.
- Gordon Ramsay introduces ‘Vibrante Bianco’, crafted with Italian winemaker Alberto Antonini, sourcing from Italy’s prime wine regions.
- Snoop Dogg and Kylie Minogue have captured market attention with their unique wine offerings, standing out in sales and consumer interest.
The celebrity-owned wine segment is witnessing a substantial upswing in the United Kingdom, as numerous high-profile individuals establish their own wine lines. Among them, Gary Barlow launched his wine brand, Gary Barlow Organic, in 2021. This organic wine line, adorned with a piano key label, epitomises the artist’s musical signature. Collaborating with winemaker Paul Schaafsma, the wine is available at prominent UK retailers like Waitrose and Morrisons, retailing at £8.75. This partnership mirrors similar successful collaborations by Schaafsma with celebrities such as Sir Ian Botham and Kylie Minogue.
Graham Norton’s venture into the wine market, in partnership with New Zealand firm Invivo Wines, has proved remarkably successful, with his brand selling over 15 million bottles globally each year. His collection, which includes sauvignon blanc, shiraz, prosecco, and rosé, is highly celebrated, boasting over 200 accolades. Norton’s wines are conveniently accessible in stores such as Tesco, Morrisons, Asda, Ocado, and Iceland, with pricing around £10 depending on the variety.
Gordon Ramsay, in collaboration with famed Italian winemaker Alberto Antonini, has launched ‘Vibrante Bianco’, a collection of Italian table wines. This range is noteworthy for its roots in illustrious Italian wine regions like Tuscany and Abruzzo. Ramsay’s wines are available for purchase online and in selected retailers such as Tesco, Morrisons, and Ocado, priced at approximately £10.
Snoop Dogg’s ‘Snoop Cali Red’, made in conjunction with 19 Crimes, showcases a distinctive blend of petit syrah, zinfandel, and merlot. This collaboration stands out, being inspired by the historical ties between the UK and Australia. Notably, ‘Snoop Cali Red’ surpassed its initial US sales forecast, signaling strong market reception and is available in various UK outlets including Asda, Tesco, and Morrisons for £11.
Kylie Minogue’s Prosecco Rosé has become the UK’s top-selling Prosecco rosé, achieving substantial sales of over seven million bottles in 2022, translating to £7.7 million in revenues. Her Prosecco Rosé is accessible across major UK supermarkets such as Tesco, Sainsbury’s, Morrisons, and Asda, retailing at £12.
The trend of celebrity-owned wines is clearly resonating with consumers, evident from the diverse range and successful market presence in the UK.
