OnBuy is set to expand into 14 new countries, marking a significant milestone.
- The expansion will begin in the EU before moving to North America by 2025.
- OnBuy’s rapid growth is attributed to its low-cost infrastructure model.
- The recent agreement with Google Cloud is expected to enhance user experience.
- CEO Cas Paton emphasises using international growth to boost brand awareness.
Dorset-based OnBuy, recognised as one of Europe’s fastest-growing e-commerce companies, is embarking on an ambitious global expansion. The company plans to extend its reach to 14 countries by the end of the year, beginning with the European Union and continuing to North America in 2025. This expansion strategy highlights OnBuy’s commitment to increasing its international footprint and capitalising on the burgeoning e-commerce market.
Established in 2016, OnBuy facilitates a diverse platform hosting thousands of retailers, from small independent vendors to renowned names such as Sports Direct. With an inventory exceeding 40 million products, OnBuy attributes its ability to rapidly scale to its efficiency in maintaining low infrastructure costs. The company optimises resources by leveraging the infrastructure of its network of retailers and fulfilment partners.
The recent collaboration with Google Cloud signals a strategic move to enhance seller and customer experiences on OnBuy’s platform. The partnership is projected to not only improve site functionality but also reduce operational costs and foster new revenue opportunities. Earlier this year, OnBuy secured a £2.5 million strategic investment, underscoring investor confidence in its growth trajectory.
Cas Paton, OnBuy’s chief executive and co-founder, highlights the company’s unique value proposition, stating, “OnBuy’s point of difference is the secret to our ongoing success. We balance seller and customer benefits to deliver an online marketplace that’s fair for all.” He also mentions plans to leverage the company’s new global presence to cultivate consumer recognition of a more savvy shopping approach, promising immediate cashback without the dilemmas of third-party tracking or privacy issues.
Paton further articulates his vision, positioning OnBuy as an innovative disruptor within the crowded e-commerce space. By challenging established brands with a fresh and compelling customer offering, OnBuy aims to redefine online shopping whilst ensuring fairness and transparency.
OnBuy’s strategic global expansion, supported by technological advancements and investment, positions it as a formidable contender in the global e-commerce arena.
