Oliver Bonas is enhancing its presence in Brighton by opening a larger store, reflecting its brand commitment to community and creativity.
- Located on North Street, the new store spans 4,770 sq ft across two floors.
- The expanded store offers a wider selection of fashion, homeware, and gift items, along with spacious fitting rooms.
- An opening event on 14 September will feature promotions and complimentary refreshments.
- Founder Oliver Tress highlighted the store’s alignment with the brand’s vibrant identity.
Oliver Bonas is set to open a significantly larger store in Brighton as part of its ongoing brand expansion. This move represents a strategic enhancement of its retail footprint within the community, aiming to provide a more diverse array of products in a space that embodies both creativity and vibrancy.
Situated on North Street, the new outlet encompasses 4,770 square feet across two levels. The ample space allows for an expanded assortment of fashion apparel, homeware, and gifting options, catering to diverse consumer preferences and enhancing the in-store shopping experience.
The Brighton store also introduces dedicated areas for seasonal collections and newly launched products, offering customers innovative shopping encounters. Enhanced fitting rooms are part of this new offering, ensuring comfort and convenience for shoppers exploring the brand’s unique product range.
To celebrate this new chapter in Brighton, Oliver Bonas has scheduled a special event on 14 September. Customers attending this event can enjoy various in-store promotions and complimentary refreshments, reflecting the company’s customer-centric approach to retail.
Oliver Tress, founder of Oliver Bonas, expressed enthusiasm about the store’s capabilities to represent the brand’s identity: “This beautiful new space allows us to showcase more of the products our customers love, in a setting that truly embodies the creativity and vibrancy of both our brand and the Brighton community.” This statement underscores the strategic importance of maintaining a strong relationship with both new and returning customers.
Earlier this year, Oliver Bonas had also expanded its presence in London with the opening of a 2,856 square feet store in Angel Central, Islington, evidencing a broader strategy of growth and enhanced consumer engagement.
The new store opening demonstrates Oliver Bonas’s commitment to expanding its community engagement and enhancing customer experience with innovative retail spaces.
