Ocado remains the fastest growing supermarket with a 15.4% sales increase.
- M&S follows closely with a 12.4% increase in sales.
- Waitrose sees a 3.9% growth, drawing more shoppers than last year.
- Discounter market share stabilises, and online FMCG sales rise to 13%.
- UK supermarkets face slowed sales growth due to changing shopper behaviours.
Ocado continues to outpace its competitors with an impressive 15.4% rise in sales over the last 12 weeks, affirming its position as the fastest growing supermarket brand. Closely following suit is M&S, posting a substantial 12.4% increase, indicating robust consumer demand and effective market strategies.
Waitrose has also captured increased shopper interest, experiencing a 3.9% boost in sales. This growth highlights the supermarket’s successful efforts in attracting a more significant consumer base, setting it apart from its previous year’s performance.
Despite a stabilisation of discounter market share at 17.6%, promotional spending remains substantial, maintaining a quarter of fast-moving consumer goods (FMCG) sales. This trend reflects shoppers’ ongoing inclination to leverage available discounts amid economic pressures.
Online FMCG expenditure has risen to 13%, partly driven by a 1% growth in the number of online shoppers. Additionally, online sales growth of 6.1% significantly outperforms the 1.8% growth in bricks-and-mortar sales, evidencing a shifting consumer preference towards digital purchasing avenues.
Overall sales growth in UK supermarkets has decelerated, with a mere 4% rise in the four weeks to early September, preceded by a 5.5% growth earlier in August. This deceleration is likely influenced by cooler weather and the conclusion of summer activities, according to industry insights.
Retailers must focus on strategic promotions to engage cost-conscious consumers amidst evolving market dynamics.
