Ocado has announced its third wave of price cuts since June, reflecting a commitment to affordability.
- The latest reductions encompass more than 330 items, bringing total price cuts to over 630 products.
- Key items affected include staple groceries and non-food products, such as Vanish fabric stain remover.
- The initiative follows substantial sales in specific product categories, underscoring strategic price adjustments.
- CEO Hannah Gibson emphasises Ocado’s dedication to value, indicating further reductions are planned.
Ocado has embarked on its third instance of price reductions since June, highlighting a sustained effort towards providing customers with improved affordability. This recent initiative, termed the ‘Big Price Drop’, encompasses an additional 330 items across its product range.
These cumulative efforts now account for over 630 price-reduced products, reinforcing Ocado’s strategic focus on delivering customer value. Noteworthy items in this reduction include Warburtons plain bagels, M&S Oakham Gold chicken breast fillets, and McCain frozen hash browns, catering to customer demand for everyday essentials at competitive prices.
Non-food products are also part of this initiative, notably the Vanish Oxi Action fabric stain remover, which sees a substantial price decrease of 38%, dropping from £6.50 to £4.
This move correlates with Ocado’s significant sales performance, including the sale of nearly 70 tonnes of Warburtons bagels and over four million own-brand pears last year. Such metrics illustrate the effectiveness of Ocado’s pricing strategy in driving product sales.
Hannah Gibson, Ocado Retail’s CEO, articulates the company’s unwavering commitment to value, expressing pride in reducing prices across more than 600 products. She affirms, “We’re working hard to add even more items to the Big Price Drop, so that alongside our amazing service and unbeatable choice, our customers are getting reassuringly good value too through competitive prices and Ocado Price Promise.”
Ocado’s strategic price reductions continue to enhance affordability, reflecting its commitment to customer value.
