Next has launched a premium fashion platform named ‘Seasons’, aimed at luxury fashion enthusiasts.
- The platform offers a curated collection of high-end brands, including Ganni, Joseph, and Veja, among others.
- Leverageing its existing infrastructure, ‘Seasons’ provides convenient shopping with next-day delivery and multiple return options.
- The launch reflects Next’s strategy to cater to its aspirational customer base interested in premium products.
- The platform intends to simplify shopping amid rapidly changing fashion trends.
Next has introduced ‘Seasons’, a premium fashion platform targeting luxury brand enthusiasts in the UK. This strategic move is geared towards meeting the needs of Next’s aspirational clientele, as stated by CEO Simon Wolfson. He highlighted that a significant portion of Next’s eight million customers seek out premium products, which the company now aims to serve more effectively.
The curated selection on ‘Seasons’ includes contemporary brands such as Marc Jacobs, By Malene Birger, and Ganni, extending to others like Dragon Diffusion, Barbour, and Rixo. As this new platform stands out for its quality offerings, it seeks to attract customers interested in investment-worthy pieces amidst a bustling fashion market.
Utilising Next’s robust infrastructure, ‘Seasons’ enhances the shopping experience with practical features like next-day delivery. Adding further convenience, the platform offers 500 national collection and return points alongside home collection returns. This comprehensive logistics framework supports a seamless shopping journey for its users.
Jade Taylor, brand director at Seasons, expressed that the platform’s focus is on aiding customers to navigate the fast-paced fashion environment with a tailored edit. They aim to engage those who’ve felt bypassed by current offerings in the marketplace, delivering a service aligned with lifestyle aspirations.
By launching ‘Seasons’, Next is making a notable effort to stand out in the crowded online retail space, not only by offering renowned brands but also through enhanced customer service and infrastructure.
Next’s launch of ‘Seasons’ sets a new standard in online luxury fashion retail, catering to the sophisticated tastes of its UK customers.
