In a strategic move, Next is significantly expanding its presence at Bluewater shopping centre.
- The expanded site will be nearly three times larger than its current location.
- Next’s omnichannel strategy will be supported by the new store design.
- The new space will also house a separate Bath and Body Works store.
- This expansion is aligned with Next’s recent sales and profit growth.
Next is set to enhance its shopping experience at the Bluewater centre by relocating to a much more spacious store. This strategic expansion sees the retailer moving from a 44,600 square foot area to a new 133,000 square foot site, previously occupied by House of Fraser. This move positions it among the largest stores the brand operates within the UK. By significantly upsizing, Next aims to offer a more extensive range of products including clothing for men, women, and children, alongside homeware and the introduction of a café.
The relocation of Bath and Body Works into a 2,000 square foot adjoining store represents Next’s commitment to diversifying its offerings. Such developments align with broader trends at Bluewater, where notable brands like Sephora and Bershka are also expanding their footprints. Pablo Sueiras from Landsec, co-owner of Bluewater, remarked, “The best brands are investing in bigger, better stores in prime locations.”, affirming that Next is recognised for its innovative approach in retail.
Next’s operational expansion is underpinned by strong financial performance, with a recent report highlighting a 7.6% rise in sales for the third quarter, exceeding prior forecasts. This financial uplift correlates with an increase in shopper footfall partly attributed to early unfavourable weather conditions, prompting higher sales in seasonal items. Such economic momentum incentivises the brand’s investment in physical retail spaces as a complement to its digital offerings.
The expansion at Bluewater signifies Next’s continuous growth trajectory and strategic commitment to enhancing customer shopping experiences.
