Nobody’s Child and Whistles are set to launch new outlets in Covent Garden, enhancing their presence in a bustling retail location.
- Nobody’s Child will convert its pop-up into a permanent store at 3 Neal Street, the largest for the brand so far.
- The new Nobody’s Child store spans two floors, adding to its locations in Soho and Spitalfields.
- Whistles plans to open a new store at 117 Long Acre, following successful openings in Manchester and Kent.
- The expansions align with both brands’ strategies to secure prime shopping locations.
Expanding its retail footprint, Nobody’s Child is set to transition from a successful pop-up shop to a permanent presence at 3 Neal Street in Covent Garden. This upcoming store will become their largest establishment, covering 2,044 square feet over two floors. Located near other prominent fashion and beauty brands, this site is strategically chosen to enhance visibility and foot traffic.
The brand, which also trades via online platforms such as Anthropologie, Asos, and Very, underscores its belief in Covent Garden as an ideal market with the statement from CEO Jody Plows, who remarked on the importance of finding the ‘perfect unit’ for their flagship store. This expansion reflects Nobody’s Child’s commitment to catering to its community and broadening its market reach.
Simultaneously, Whistles, under TFG ownership with an extensive network of 40 standalone stores, is preparing to open a 3,669 square foot store at 117 Long Acre on 11 September. This development follows their strategic retail expansion in 2023, where new outlets were launched in key locations such as Manchester and Kent, highlighting their focus on larger, more strategically positioned stores.
The upcoming store openings by these fashion brands are part of a wider trend of significant retail movements within Covent Garden, which has recently welcomed other notable names such as Finisterre and Axel Arigato. Both brands aim to capture and engage fashion-savvy consumers through these prime locations that promise high visibility and access to an affluent customer base.
The strategic store expansions by Nobody’s Child and Whistles in Covent Garden underscore their ambitions to enhance brand visibility in prestigious retail hubs.
