A new showroom has opened at Oxford Circus, London, offering a venue for exclusive appointments and events.
- Initially announced in February, the venue welcomes influencers, press, and stylists for a first-hand experience.
- This London space follows successful showrooms in Paris, Miami, and Los Angeles, enhancing the brand’s global presence.
- Designed by We Are Studio Dream, the showroom facilitates content creation and garment trials.
- The UK-based team anticipates the new showroom will strengthen relationships within the industry.
The newly launched showroom and office, spanning 4,375 square feet on Great Portland Street, represents a significant expansion for the company. Originally announced in February, the space has been designed to accommodate influencer, press, celebrity, and stylist appointments, serving as both an event hub and a business meeting venue. Visitors can engage with the brand by trying on clothes and producing social media content within the thoughtfully crafted environment.
Following the successes of showrooms in key cities such as Paris, Miami, and Los Angeles, this addition to London’s Oxford Circus marks a strategic move to fortify the brand’s presence in the UK market. The showroom’s design, curated by the production agency We Are Studio Dream, underscores the brand’s commitment to creating immersive, engaging experiences for its audience.
This venue not only serves as a stylish backdrop for fashion events but also aims to deepen connections with the creative talent engaging with the brand. According to the company’s marketing director, there is excitement about offering enhanced experiences similar to those already appreciated in its international locations. The new space aligns with the brand’s mission to expand its influence and provide a robust platform for interaction.
The London showroom aims to be a conducive environment for forming and nurturing industry relationships. The UK team, whose growth has been significant over the past decade, views the showroom as an opportunity to bring what they describe as a unique experience to local influencers, talent, and media, further embedding the brand within the domestic fashion scene.
The Oxford Circus showroom is poised to become a pivotal location for industry engagement and brand strengthening within the UK.
