The beverage industry sees exciting new product launches this week.
- Monster introduces its Zero Sugar variant, echoing the classic flavour without calories or sugar.
- Dead Man’s Fingers collaborates with KFC for a unique herb and spice-infused rum.
- Hooch unveils its caffeinated Soopa range with bold, tropical flavours.
- PWR-BRU and Cafepod expand their offerings with innovative energy drinks and coffee pods.
Coca-Cola Europacific Partners is set to launch Monster Zero Sugar on 4 September, offering the beloved flavour of Monster Original without the added calories or sugar. Available nationwide in 500ml packs, both singles and multipacks, it aims to invigorate the energy drink market.
In a creative partnership with KFC, Dead Man’s Fingers has crafted an ’11 Herbed and Spiced Rum’, inspired by KFC’s renowned secret herbs and spices. This limited edition rum can be pre-ordered via The Drop Store and Amazon, priced at £25, and will be available in their Margate pop-up from early September.
Hooch has revealed its new ‘Soopa’ series, characterised by flavours like Electric Lemonade and Twisted Tropical, boasting an 8% ABV with taurine and guarana. These vodka-based drinks are priced at £2.89 for 440ml cans, aiming to revitalise the ready-to-drink cocktail segment.
Barr Soft Drinks introduces the PWR-BRU energy brand with flavours such as Diablo Cherry and Maverick Berry, including caffeine and B vitamins. Exclusively launching in Scotland on 28 August, these non-HFSS drinks are sold in 500ml cans at £1.19 each.
Cafepod expands its Nespresso-compatible range with the launch of Black Velvet pods, a rich blend of Ethiopian and Colombian coffee. Available through Cafepod, Ocado, and Amazon, each 10-pod pack retails at £3.80.
These innovative beverage offerings highlight the diverse and dynamic nature of the current market landscape.
