Leading confectionery brands have unveiled exciting new products this month.
- KitKat reintroduces its Chunky Hazelnut, pleasing fans after a three-year hiatus.
- Quality Street launches a new flavour combination bar exclusively at Asda.
- Haribo’s limited-edition Awesome Axolotls are now available nationwide.
- Mars’ Secret Centre Biscuits offer a new indulgent treat for chocolate enthusiasts.
Renowned confectionery brands have introduced innovative products that are now hitting UK stores, sparking excitement among sweet enthusiasts. This month, KitKat has re-introduced its beloved Chunky Hazelnut variant, much to the delight of its fans. The bar, featuring a crispy wafer topped with hazelnut spread and milk chocolate, is available nationwide at a recommended price of 70p. Torin Zieboll, KitKat assistant brand manager, expressed enthusiasm about the product’s return, noting its popularity three years ago and its potential to rival the KitKat Chunky Peanut Butter.
Meanwhile, Quality Street has introduced an intriguing new product, merging its famous ‘The Purple One’ and ‘Green Triangle’ chocolates into a single bar. The Collisions chocolate tablet, combining caramel and hazelnut elements, is exclusively available at Asda, with a broader rollout anticipated later this month. This launch marks the third addition to the Quality Street sharing bar range, aiming to delight fans with its unique flavour blend.
Haribo has also joined the ranks of new releases with its Awesome Axolotls sweets, featuring jelly and foam gummies in vibrant flavours like strawberry, blackcurrant, and pineapple. These limited-edition packs are priced from £1.25 and are readily accessible in stores across the country.
In an effort to cater to those seeking more indulgent options, Mars has unveiled its Secret Centre Biscuits. With flavours including chocolate, caramel, and nougat, these biscuits are available at an initial price of £1.69 exclusively at Home Bargains. Plans for distribution in other major retailers like B&M and Poundland are set for later this month. Michelle Frost, general manager of Mars chocolate drinks and treats, highlighted these biscuits as a luxurious addition to the Mars range, reflecting the brand’s response to the expanding Special Treats subcategory.
Finally, Fruit-tella has expanded its Curiosities range with ‘Out in Space’ and ‘On a Safari’ variants, available at £1.50. These jellies, compliant with HFSS regulations, are crafted with 30% less sugar, real fruit juice, and natural ingredients. Flavours for ‘Out in Space’ include strawberry and pineapple, while ‘On a Safari’ features orange and pear, offering consumers healthier yet delightful confectionery options.
These new offerings from top confectionery brands promise to captivate consumers with diverse flavours and innovative concepts.
