New Balance has launched a new concept store in the bustling St James Quarter of Edinburgh, reflecting its ongoing expansion in the UK.
- This Edinburgh outlet marks the fourth premium concept store by New Balance in the UK, complementing the previous openings in London and Manchester.
- The store showcases a curated range of New Balance’s renowned performance and lifestyle products, including exclusive collections made in the UK and USA.
- Aiming to deepen consumer connection, the store introduces the Uncommonly Common Concept (UCC), blending retail with engaging narratives about product origins.
- Marco Alves, New Balance’s General Retail Director, expresses excitement about the brand’s growing presence in Europe and its innovative retail approach.
New Balance has launched a prominent concept store located in Edinburgh’s dynamic St James Quarter, signalling a significant step in its strategy to expand its footprint across the United Kingdom. This launch follows similar premium concept store openings in major locations such as Westfield Stratford in London and the Trafford Centre in Manchester, solidifying the brand’s presence in key retail hubs.
The Edinburgh store, which represents the fourth iteration of this concept in the UK, offers a carefully selected range of both performance and lifestyle products. Among the offerings are the distinctive trainer styles 9060 and 53, alongside the esteemed Made in UK and Made in USA collections, further enhancing the store’s appeal to dedicated followers of the brand.
A distinctive feature of the store includes a central seating area that serves as a welcoming environment for customers. Moreover, the incorporation of visual storytelling elements within the store enriches the shopping experience by showcasing the origins and the craftsmanship behind select products, thereby aligning with New Balance’s commitment to share engaging narratives with its consumers.
In his remarks, Marco Alves, the General Retail Director of New Balance, highlighted the brand’s enthusiasm in bringing the Uncommonly Common Concept (UCC) to the Scottish market, underscoring the brand’s dedication to forging stronger connections with its consumer base. His statement, “As we continue the expansion of our portfolio in Europe, we are excited to introduce the UCC in Scotland to connect with our consumers,” encapsulates the brand’s strategic vision.
The UCC approach not only provides customers with sought-after products but also delivers these in an environment that is both enticing and informative, enhancing the overall retail experience. New Balance’s expansion through these concept stores illustrates its commitment to innovation and customer engagement in the competitive sportswear market.
The Edinburgh concept store exemplifies New Balance’s innovative retail approach and its dedication to expanding its European presence.
