New Balance unveils its first-ever retail concept store in Ireland, offering a unique shopping experience.
- The new store is strategically located on Dublin’s bustling Grafton Street.
- Warm beige and grey interiors create a welcoming atmosphere for customers, enhanced by central seating areas.
- Marco Alves highlights the store’s dedication to craftsmanship and performance.
- This launch is part of New Balance’s European expansion of its premium retail concept.
New Balance has introduced its pioneering retail concept store in Ireland, marking an important milestone for the sportswear brand. Opened on 11 October, the store offers a unique and engaging shopping environment on Dublin’s Grafton Street, a prime location known for its vibrant retail scene. This new retail format is the first of its kind in Ireland, showcasing the brand’s innovative approach to customer engagement and store design.
The Dublin store features aesthetically pleasing interiors that incorporate warm beige and grey tones, complemented by strategically placed central seating areas. These design elements not only enhance the store’s visual appeal but also provide a comfortable and inviting atmosphere for shoppers, facilitating a relaxing and enjoyable retail experience.
Marco Alves, general retail director at New Balance, emphasised the brand’s focus on fostering meaningful connections with its customers through this innovative retail concept. “The opening of our Dublin store is another exciting step as we launch our new premium retail concept in Europe,” Alves commented. “It’s all about building meaningful connections with our customers. This space reflects our commitment to craftsmanship and performance, and we can’t wait to share it with the people of Ireland.”
This latest addition in Dublin is part of New Balance’s broader strategy to expand its premium retail concept across Europe. The company first introduced this retail format last year with a store in Westfield Stratford City shopping centre, followed by subsequent openings in Edinburgh’s St James Quarter and Manchester’s Trafford Centre. Each store is designed to provide a consistent and immersive brand experience for customers, aligning with New Balance’s overarching brand values.
New Balance’s move to expand its premium retail concept into Dublin marks a significant stride in its European market strategy, promising enhanced customer engagement.
