Nestlé embarks on a sustainable packaging journey with the introduction of paper tubs for Quality Street in Tesco stores.
- Over 200,000 paper tubs will be available across selected Tesco supermarkets this Christmas, carrying an estimated 150 tonnes of chocolate.
- The innovative packaging retains the iconic Quality Street purple with gold foil accents and features a re-closeable design.
- This initiative aims to reduce the use of virgin plastic and assess consumer reaction to the new packaging.
- The move follows Nestlé’s previous efforts in sustainability, such as the change to recyclable paper wraps for sweets.
In a significant step towards sustainable packaging, Nestlé is rolling out a trial of paper tubs for its well-loved Quality Street chocolates. This festive season, more than 200,000 of these paper tubs will be distributed in selected Tesco supermarkets. The distribution is expected to handle approximately 150 tonnes of Quality Street chocolates, reflecting a robust push in reducing virgin plastic usage.
The new packaging maintains the traditional and iconic Quality Street purple, adorned with elegant gold foil. Importantly, it includes an integrated re-close feature, ensuring that once opened, the chocolates can be securely stored, and when empty, the tub is fully recyclable. With these features, Nestlé is not only focusing on sustainability but also on maintaining product quality and consumer convenience.
Jemma Handley, the Senior Brand Manager for Quality Street, expressed pride in this initiative, stating, “A lot of care and hard work has gone into the trial and we’re proud to be the first major manufacturer to trial a paper tub at Christmas.” The beautiful design is tailored for paper use, ensuring the same quality and taste that consumers expect.
In line with its sustainability objectives, Quality Street moved towards using recyclable paper packaging for its twist-wrapped sweets back in 2022. Through this change, the brand successfully eliminated nearly 2 billion pieces of packaging material from its supply chain. The current initiative to trial paper tubs is a continuation of these efforts to enhance environmental responsibility.
The trial will not only evaluate the packaging’s popularity among consumers but will also gather feedback from supply chain teams and in-store staff at Tesco. It underscores Nestlé’s ongoing commitment to innovation and sustainability, as the brand seeks constructive feedback to improve its packaging solutions.
This trial marks another pivotal step in Nestlé’s ongoing commitment to sustainable packaging practices.
