Myprotein has partnered with Holland & Barrett to broaden its consumer reach.
- The collaboration introduces 30 new product lines to Holland & Barrett’s shelves and website.
- Five exclusive items in the Origins collection are part of this new offering.
- The partnership reflects Myprotein’s strategy to cement its position as a global health leader.
- This move follows a previous collaboration with WHSmith involving treat collections.
In a strategic move to expand its retail footprint, Myprotein has partnered with Holland & Barrett, a well-respected name in the health and wellness industry. This partnership introduces 30 new product lines to Holland & Barrett’s physical stores and digital platform, a significant enhancement to Myprotein’s market presence.
Among the new offerings are five exclusive items from Myprotein’s Origins collection, which features a range of products including protein blends, creatine, and clear whey isolate, as well as newer entries like pre-workout and collagen powder. These products reflect the brand’s commitment to innovation and meeting diverse consumer needs.
Neil Mistry, CEO of THG Nutrition, which owns Myprotein, expressed enthusiasm for this partnership, stating, ‘Our growth in the retail space over the past year has been extraordinary, and we’re thrilled to announce our partnership with a respected name like Holland & Barrett. This collaboration represents a significant milestone in our mission to become the world’s leading health movement.’
This partnership with Holland & Barrett comes on the heels of Myprotein’s earlier foray into physical retail spaces with the introduction of its snacks and treats collection to over 300 WHSmith stores. Such strategic alliances underscore Myprotein’s holistic approach to increasing accessibility and visibility of its product range across diverse consumer segments.
This collaboration illustrates Myprotein’s robust growth strategy in the retail market through strategic partnerships.
