Gousto has appointed Murray Lambell, former eBay executive, as Chief Customer Officer as it seeks to expand its market presence.
- Lambell previously led eBay UK and held various strategic roles, bringing extensive experience to Gousto.
- His focus will be on enhancing customer engagement, brand development, and sustainability initiatives.
- The appointment aligns with Gousto’s strategy to penetrate further into the mainstream dinner market after achieving profitability.
- Murray Lambell succeeds Sally Matthews, who will now focus on strategic growth opportunities as the Chief Strategy Officer.
Gousto has appointed Murray Lambell, a seasoned executive from eBay, to the position of Chief Customer Officer (CCO). This strategic move is part of Gousto’s ambition to broaden its appeal in the mainstream dinner market, following a profitable year in 2023. Lambell’s extensive background at eBay, including his role as Vice President and General Manager for global business selling, positions him as a key player in Gousto’s future growth plans.
Lambell’s tenure at eBay from 2008 to 2023 saw him occupy numerous positions related to loyalty, retention, commercial strategy, and overall leadership of eBay UK. His new responsibilities at Gousto will encompass leading teams focused on insights, brand, sustainability, acquisition and retention, food procurement, and customer care. These areas are crucial as Gousto aims to deepen its penetration into the mainstream market.
He will be succeeding Sally Matthews, who transitions from the role of CCO to become Gousto’s Chief Strategy Officer. Matthews will play an instrumental role in steering the company’s long-term growth strategies.
Gousto’s CEO and founder, Timo Boldt, highlighted the appointment by stating, “We are deeply customer obsessed at Gousto and Murray’s wealth of experience and dedication to the customer will help take this to the next level, enhancing the overall customer experience.” Boldt also praised Lambell’s passion for inclusion and collaboration, which aligns with Gousto’s corporate culture.
Murray Lambell’s appointment is a strategic step for Gousto as it aims to enhance customer focus and drive future growth.
