Dawn French takes centre stage once more in M&S Food’s Christmas campaign.
- Returning as the voice and face of the beloved festive fairy, Dawn French embraces dual roles.
- The campaign features a narrative that portrays French feeling overwhelmed by festive preparations.
- The six-part advertisement series kicks off today with magical transformations inspired by the fairy character.
- M&S promises a visual feast culminating in a festive performance by Katherine Jenkins.
In a captivating return to Christmas screens, Dawn French resumes her role as the cherished voice behind M&S Food’s festive fairy. In this year’s campaign, she also steps into the spotlight, appearing as herself across the six-part series.
The narrative for the first advertisement sets the scene with French navigating a snow-laden street, burdened with the daunting tasks accompanying the holiday season. In a moment of exasperation, she collapses onto her sofa, voicing her concerns about the overwhelming preparations necessary for a neighbourhood gathering.
The campaign cleverly transitions as the fairy, nestled amongst a box of decorations, springs to life. Offering a solution to French’s predicament, the fairy animates the environment with a wave of her wand, turning a table filled with wrapping paper into a delectable M&S Food spread.
According to M&S, each segment of the series is designed to dazzle viewers by showcasing the premier offerings from their seasonal range. The advertisements emphasize visual delight and culinary excellence, aiming to inspire festive cheer amongst viewers.
The campaign is set to conclude on 17th December with a special performance by classical singer Katherine Jenkins, adding a further touch of holiday magic to the series. M&S Food’s marketing director expresses excitement over pushing the creative envelope with the inclusion of both Dawn French and Katherine Jenkins.
The campaign artfully combines humour, magic, and festive warmth to engage and inspire its audience.
