Marks & Spencer recently named Claudia Winkleman as the brand ambassador for Jaeger, part of its autumn/winter 2024 collection.
- Winkleman is featured wearing a striped jumper and wool-blend trousers from the latest collection.
- This collaboration follows Sienna Miller’s involvement with M&S as ambassador for the autumn/winter 2023 collection.
- Jaeger, acquired by M&S in 2021, is available in 46 stores and online.
- Winkleman’s appointment highlights M&S’s strategy to leverage celebrity endorsements for brand visibility.
Marks & Spencer has announced the appointment of Claudia Winkleman, a well-known television presenter, as the new brand ambassador for its Jaeger line, ahead of the autumn/winter 2024 collection. This strategic decision comes as part of M&S’s continual efforts to strengthen their brand presence in the fashion market through high-profile collaborations.
The initial promotional images showcase Winkleman adorned in a mohair striped v-neck jumper, paired elegantly with black cropped wool-blend trousers, and a navy longline coat. These pieces are integral to the AW24 offerings from Jaeger, a brand now under the umbrella of M&S.
Previously, M&S had enlisted Sienna Miller as the face of its autumn/winter 2023 apparel, who subsequently collaborated on a special womenswear collection. Such strategic partnerships are indicative of M&S’s commitment to enhancing their product appeal and expanding their demographic reach through celebrity involvement.
With Jaeger added to its portfolio in January 2021, M&S has strategically placed its products across 46 retail locations and its online platform, ensuring extensive customer access. The inclusion of a celebrated personality like Claudia Winkleman is anticipated to further energise sales and enhance brand loyalty.
M&S’s approach to leveraging celebrity ambassadors reflects a broader trend within the industry, aiming to blend the allure of fame with fashion to captivate consumers, effectively combining tradition with modern marketing techniques.
Claudia Winkleman’s role as brand ambassador is poised to significantly impact M&S’s outreach and brand perception.
