Marks & Spencer partners with Sojo for a new repair service, marking a commitment to sustainability.
- Customers can book repairs online, with services completed in 7-10 days.
- This initiative is part of M&S’s broader circular fashion efforts.
- M&S aims to achieve net zero emissions by 2040 through such ventures.
- Industry leaders see this as a significant step towards sustainable fashion.
Marks & Spencer has embarked on an innovative partnership with Sojo to introduce a dedicated repair service for its customers. This collaboration, launching under the tagline “M&S fixed by Sojo,” allows patrons to book a variety of repair options, such as zip replacements and invisible knitwear mending, via an online platform. Repairs are executed and returned within a seven to ten-day timeframe, with pricing commencing at £5.
This initiative aligns with M&S’s extensive campaign towards circular fashion and sustainability. As part of their “another life” strategy, the company is enhancing the accessibility of its services across multiple channels, including their website, app, and retail locations. Included in this rollout are partnerships like the beauty takeback scheme with Handle and the enduring clothing donation alliance with Oxfam.
The financial backing for this repair service comes from M&S’s Plan A Accelerator Fund. This fund allocates £1 million towards projects aimed at curbing textile waste and promoting the incorporation of recycled fibres. Through these strategic efforts, M&S strives to reach its ambitious target of net zero emissions by 2040.
Richard Price, managing director of clothing and home at M&S, articulates the vision: “Through the launch of our repair service, we’re making it even easier for customers to give their clothes another life.” This sentiment encapsulates the retailer’s dedication to integrating environmentally conscious practices into their business model.
Josephine Phillips, founder and CEO of Sojo, underscored the importance of this partnership, noting that it brings “easy, accessible and convenient repairs to the masses.” Her remarks echo a broader industry movement towards sustainability, highlighting M&S’s significant role in advocating for widespread change in fashion consumption practices.
Marks & Spencer’s partnership with Sojo represents a pivotal move towards more sustainable fashion industry practices.
