Moss, a well-known menswear retailer, has inaugurated its brand-new headquarters in Camden after a rebranding effort.
- The relocation involved moving from their previous location in Clapham to a new 13,000 sq ft space.
- Moss’s rebranding initiative reflects a contemporary and omnichannel strategy aimed at modernising the brand.
- As part of this rebranding, Moss is undergoing a store refurbishment with six new locations set to open by Christmas.
- The new headquarters are designed to match Camden’s energetic and creative environment, fostering a functional yet relaxed work setting.
Moss, previously known as Moss Bros, has made the strategic decision to establish its headquarters in Camden, marking a significant step in its rebranding journey. The move from Clapham was driven by the brand’s desire to embrace a modern and omnichannel approach that aligns with current retail trends. The new 13,000 square foot office is located at 128 Albert Road and is part of a broader initiative to revitalise the company’s image and operations.
This rebranding is not merely cosmetic. It represents a profound shift towards a more connected retail model that integrates physical and online platforms. The company is in the midst of refurbishing its stores to reflect this fresh identity, with six new locations, including ones in Newcastle’s Metrocentre, Winchester, and Cambridge, scheduled to open before Christmas. Each store is being carefully designed to enhance the shopping experience and showcase the brand’s commitment to quality and style.
Robbi Hick, the head of visual development at Moss, expressed the importance of the Camden location. “Camden’s energy and creativity was the perfect match as Moss continues to evolve,” he stated, highlighting the district’s dynamic environment as a perfect fit for the company’s forward-looking aspirations. The design of the new office prioritises functionality while ensuring it remains a comfortable and inspiring space for staff.
The relocation and rebranding are strategic moves by Moss to elevate its brand presence and adapt to the changing retail landscape. By focusing on store refurbishments and the opening of new locations, Moss aims to cater to a diverse customer base while embracing innovation in its design and retail execution.
Moss’s relocation to a new headquarters in Camden signifies its commitment to modernisation and strategic growth in the competitive menswear market.
