Morrisons has rolled out a major update to its loyalty programme.
- Five More Card points are now available on every product, enhancing customer incentives.
- Shoppers can continue to earn extra points on select items, including up to 50 points on ‘The Best’ line this December.
- The supermarket has extended its collaboration with Amazon, broadening access to its loyalty benefits.
- Morrisons aims to deliver greater value and savings with this revamped scheme.
Morrisons, in its latest strategic move, has overhauled its loyalty programme to provide shoppers with a more rewarding experience. By introducing five More Card points on every product sold, whether in-store, online, or via Amazon, customers are now offered a broader range of earning opportunities. Previously, points were limited to select products only, requiring customers to accumulate a substantial 5000 points to redeem a £5 discount voucher.
In addition to universal points, Morrisons continues to incentivise shoppers with enhanced points on select items. Shoppers can earn up to 50 extra points on purchases from the premium ‘The Best’ product line throughout December. This targeted approach not only attracts new customers but also seeks to retain existing ones by offering incremental value on luxury goods.
Extending the partnership with Amazon, Morrisons has broadened the availability of its revamped loyalty scheme. This move allows customers who shop for Morrisons products on the e-commerce platform to benefit from the same More Card points, enhancing convenience and accessibility. Alex Rogerson, Morrisons’ Group Marketing Director, highlighted their commitment to providing excellent value, stating, ‘We wanted to give customers even more bang for their buck when they shop with Morrisons, and now they’ll earn More Points on everything they buy.’
By simplifying the process of earning a ‘Morrisons Fiver’, the supermarket enhances its appeal to cost-conscious shoppers. This initiative reflects a dedicated effort to deliver savings, fostering improved customer engagement and loyalty. The latest changes come as part of Morrisons’ broader strategy to strengthen its foothold in the competitive grocery market by prioritising customer satisfaction and loyalty.
Morrisons’ loyalty revamp marks a significant enhancement in customer value propositions, striving for increased shopper satisfaction.
