Katharine Challinor joins Morrisons as the new head of independent franchise and new business.
- Challinor takes over from Nick Russell, bringing diverse experience from Allwyn and Sainsbury’s.
- The appointment signifies Morrisons’ commitment to enhancing its franchise services.
- Morrisons is expanding its distribution centre for better produce access.
- Challinor expresses enthusiasm for aiding convenience retailers in their community roles.
Morrisons has announced the appointment of Katharine Challinor as the new head of independent franchise and new business. Challinor is set to join the supermarket chain next month, succeeding Nick Russell. Her prior role was as director of retail at Nationwide Lottery operator Allwyn, which coupled with her substantial experience including senior roles at the Post Office and Sainsbury’s, fortifies her qualifications for this significant position.
This strategic appointment underscores Morrisons’ ongoing investment in its franchise services. The retailer is not only broadening its ambient distribution centre but is also implementing direct fresh inbound deliveries from suppliers. This initiative aims to assure retailers of consistent access to fresher produce, aligning with the evolving needs of the market.
Morrisons’ convenience director, Paul Dobson, welcomed Challinor’s addition to the team with optimism, acknowledging her extensive experience and the potential benefits it offers to the chain’s collaboration with franchise partners. He articulated, “We’re delighted to be welcoming Katharine to our team as we continue to support our new and existing franchise partners. Her extensive experience in this sector makes her a great addition to our team.”
Challinor herself expressed a keen enthusiasm for her new role, emphasising her dedication to supporting convenience retailers. In her words, “I’ve always been passionate about helping convenience retailers grow sales and the vital roles they play in local communities, so I’m excited to be joining the Morrisons team and look forward to meeting with retailers soon.”
Katharine Challinor’s appointment at Morrisons reflects a strategic focus on enhancing franchise operations and community engagement.
