In a continued effort to offer value, Morrisons introduces its eighth series of price cuts this year.
- The recent initiative impacts 170 products, enhancing the accessibility of everyday essentials for consumers.
- ‘More Month’ provides More Card users with substantial discounts on staples, both online and in-store.
- Exclusive deals now extend to Morrisons petrol stations, targeting items for upcoming festive occasions.
- The Morrison’s scheme includes increased ‘More Points’, redeemable for savings on future purchases.
Morrisons has strategically launched its eighth series of price reductions this year, impacting 170 products in its inventory. This initiative aims to bolster their commitment to affordability amidst a year of economic challenges for many households.
The latest pricing strategy builds upon a history of adjustments with over 1,000 item prices either locked or reduced. With a keen focus on customer satisfaction, this move broadens access to essentials, especially during the crucial reset period in September following the summer months.
‘More Month’, a newly introduced scheme, significantly benefits More Card holders through an average discount of over 30% on basic household goods. These savings are accessible through Morrisons’ online platforms as well as physical stores, making it convenient for a wide base of consumers.
Additionally, the scheme’s scope includes Morrisons petrol stations which now offer exclusive savings on confectionery and other items, aligning with festive preparations for Halloween and Christmas. This integration showcases Morrison’s initiative to intersect customer savings with upcoming seasonal demands.
Morrisons is enhancing the appeal of its store-branded products with extra ‘More Points’. Customers accumulating 5,000 points will receive a ‘Morrisons Fiver’, redeemable across several selected products, thus further incentivising regular shopping. Rachel Eyre, chief customer and marketing officer, recognises September as a pivotal month for customers to reassess spending habits post-summer and make preparations for the festive period ahead.
Morrisons, through strategic pricing and customer reward initiatives, continues to align with consumer needs amidst challenging economic times.
