Moonpig has announced a partnership with The Entertainer, expanding its offering with a curated range of toys.
- This collaboration will allow customers to purchase toys alongside personalised cards on Moonpig’s platform.
- The toy selection includes popular brands like Paw Patrol, Barbie, and Squishmallows, aimed at various gifting occasions.
- The Entertainer’s ‘Toy Box’ service aids retailers in customising their toy offerings for diverse needs.
- David Rimmer from Moonpig emphasises the strategic enhancement of their brand through this new range.
Moonpig, a prominent name in the online personalised card and gift market, has partnered with The Entertainer, the UK’s largest independent toy retailer, to offer a curated selection of toys for purchase alongside its customised cards. This strategic alliance provides Moonpig’s customers with access to nearly 200 new products from The Entertainer and its Early Learning Centre, featuring some of the most sought-after brands such as Paw Patrol, Barbie, and Squishmallows.
Designed to cater to a variety of occasions including birthdays and new baby celebrations, this collaboration allows customers to combine personalised cards with high-quality toys. By integrating The Entertainer’s ‘Toy Box – Total Retail Solution’, Moonpig seeks to provide a seamless and diverse shopping experience. This solution assists retailers by offering bespoke sourcing, ranging, and execution services, enabling them to tailor their toy selections to meet specific consumer demands.
The Entertainer’s proven success with other UK retailers, like Tesco, which extended their partnership earlier this year by launching the toy offering in 759 locations across the UK and 94 in Ireland, underscores the effectiveness of the ‘Toy Box’ model. Andrew Murphy, The Entertainer Group CEO, expressed enthusiasm about this new venture with Moonpig, highlighting the adaptability and appeal of their offering.
Moonpig’s UK general manager, David Rimmer, remarked on the alignment of this collaboration with Moonpig’s strategy to enhance its gifting range. By focusing on personalisation and convenience, Moonpig aims to establish itself as the leading destination for customised card and gift combinations. Intelligent prompts based on customer data will aid in suggesting the most suitable gift options for recipients and occasions.
The newly introduced toy range offers a selection of popular items priced between £12 and £35, featuring soft toys and character sets from beloved children’s series like The Gruffalo, Peter Rabbit, Bluey, and Peppa Pig. This extensive range supports Moonpig’s commitment to delivering the best brands to its platform, reinforcing customer trust and confidence in their purchase choices.
The partnership between Moonpig and The Entertainer strengthens both brands’ market positions by offering enhanced gifting solutions.
