Molly-Mae Hague is set to debut her own women’s fashion brand, Maebe, later this month.
- The brand is described as a contemporary womenswear line providing accessible luxury to a new generation.
- Maebe will operate as an online direct-to-consumer business, launching on 29 September.
- Speculation about Hague’s brand has circulated for months, bolstered by her Instagram activity.
- Hague previously worked with PrettyLittleThing and stepped down to focus on family life.
Molly-Mae Hague is preparing to unveil her new fashion brand, Maebe, which aims to offer a fresh take on contemporary womenswear, making elevated style an accessible luxury for younger generations. This move marks her continued evolution in the fashion industry, leveraging her influence and experience.
The brand will function as an online direct-to-consumer enterprise and is scheduled to launch on Sunday, 29 September at www.maebe.co.uk. Anxious fashion enthusiasts can expect more details, including an exclusive look at Maebe’s inaugural collection, in the coming weeks.
This announcement puts to rest the months of speculation surrounding Hague’s entrepreneurial pursuits, especially after followers discovered the brand’s Instagram presence, fueling curiosity and anticipation.
Hague, originally from Hertfordshire, gained public attention as a contestant on ITV’s Love Island during the summer of 2019. Her career in fashion took a significant turn as she collaborated with PrettyLittleThing, a branch of the Boohoo Group.
Her initial collection with the etailer launched in September 2019 and was met with immediate success, selling out in mere hours. Hague climbed the ranks within the company, becoming the UK and EU creative director in August 2021. Hague stated in an interview that this role felt like a ‘natural progression’ for her creative ambitions.
In June 2023, Molly-Mae Hague decided to part ways with the high-profile position, which earned her £400,000 monthly, to dedicate more time to her daughter Bambi, who was born in January 2023. Her decision highlighted the balancing act between career ambitions and personal commitments, a challenge familiar to many working mothers.
Molly-Mae Hague’s foray into launching Maebe underscores her dynamic role in the fashion industry, blending personal growth with professional aspirations.
