Pip & Nut, a leading nut butter brand, announces Tim Lee as its new non-executive director.
- Tim Lee’s appointment comes as Pip & Nut aims to leverage their rapid growth in the UK market.
- The brand is expanding its product offerings with recent moves into the cereal bar category.
- Lee’s extensive experience includes roles at Tesco and M&S, enhancing Pip & Nut’s growth strategy.
- The appointment aligns with Pip & Nut’s commitment to ethical sourcing and sustainable growth.
Pip & Nut, an all-natural nut butter and snack brand, has made a significant strategic move by appointing Tim Lee, the CEO of Mindful Chef, to its board as a non-executive director. This appointment is considered pivotal as the brand seeks to capitalise on its position as the UK’s fastest-growing nut butter brand, while also expanding its product range into cereal bars.
Tim Lee brings a wealth of experience to Pip & Nut. Prior to his tenure at Mindful Chef, Lee held senior marketing roles at major retailers including Tesco and Marks & Spencer. His expertise in food marketing and online strategy is expected to contribute significantly to Pip & Nut’s growth ambitions. Lee expressed his enthusiasm, stating, ‘I’ve watched as Pip has led this brand from a challenger start-up to the fastest-growing nut butter brand in the UK and am excited to get stuck in to help her and the team take it even further.’
Pip & Nut’s founder and CEO, Pippa Murray, has conveyed her confidence in Lee’s appointment. She noted that his experience with purpose-led brands makes him an ideal fit as the company embarks on a period of growth and diversification. Murray highlighted the importance of maintaining Pip & Nut’s commitment to ethical sourcing and sustainability while broadening their market reach.
Over the next year, Lee will play a crucial role in establishing structures and frameworks to support Pip & Nut’s scaling efforts. His background in driving consumer-centric and digital strategies will be instrumental as the brand seeks to deepen customer engagement and expand into the snacking category. Murray described Lee’s hiring as a strategic decision to enhance the company’s expertise and market presence.
This board expansion follows the appointment of Giles Brook, a lead investor and adviser to several food and drink start-ups, as chairman. These strategic decisions underscore Pip & Nut’s dedication to strengthening its leadership team and continuing to deliver high-quality, sustainable products.
Tim Lee’s addition to Pip & Nut’s board signifies a strategic commitment to sustainable growth and product diversification.
