Luxury womenswear brand Me & Em unveils its first flagship store in London’s Marylebone Village, marking a significant expansion.
- The new store spans 3,826 square feet, blending traditional and modern British design elements.
- Designed by Tina Vaia and Ed Milton, the store interior showcases contrasting materials and custom-made tiled floors.
- Key fashion looks are featured monthly, enhancing the shopper experience through curated displays.
- Founder Clare Hornby emphasises the store’s role in customer education and outfit visualisation.
Me & Em has recently opened its first flagship store in Marylebone Village, London, expanding to its eighth outlet in the UK. The new store integrates traditional and modern British design themes to create a unique shopping environment. This development underscores the brand’s commitment to enhancing customer experience in a physical space.
Spanning an impressive 3,826 square feet, the flagship store combines various British design elements. Designed by esteemed British designers Tina Vaia and Ed Milton, the space features an eclectic mix of materials and textures. The custom-made tiled floors draw inspiration from classic British pub aesthetics, augmented by eclectic furniture choices that offer customers a visually stimulating shopping experience.
The store aims to continually engage customers with a dynamic retail environment. Each month, key looks from the brand are showcased on the shop floor, displayed on wooden rails crafted from fallen trees sourced locally around London. This initiative reflects Me & Em’s dedication to sustainability and local craftsmanship, enhancing the overall store experience.
Clare Hornby, the founder and chief executive, articulates the importance of physical stores in their business model, highlighting their role in omni-channel retail. She says, ‘Our stores are such an important part of our omni-channel customer experience, and the main physical touchpoint for our brand’. The Marylebone store is designed to prioritise customer education and outfit building, core principles of the brand’s identity.
Bespoke merchandising and rails in the store are specifically crafted to help patrons visualise outfit building and layering, central to Me & Em’s fashion philosophy. This concept is intended to educate customers on styling, making the shopping experience both intuitive and engaging.
Me & Em’s new flagship store in London embodies the brand’s dedication to innovative design and customer engagement.
