Marks & Spencer announces its new 2024 Christmas campaign, featuring a young girl rekindling festive spirit.
- The campaign includes a TV ad directed by Emmy-nominated Elliot Power.
- 10-year-old Skylar Blu stars, using a magical snow globe to bring her family together.
- Corey Baker choreographs the energetic dance set to a classic hit from 1976.
- M&S aims to blend fantasy with festive joy, highlighting stylish, quality offerings.
Marks & Spencer has officially launched its 2024 Christmas campaign, focusing on clothing and home products. The highlight of this festive initiative is a TV commercial directed by the distinguished Elliot Power, known for his Emmy-nominated work. This advertisement is designed to engage audiences with a charming narrative centred around family, joy, and the magic of Christmas.
At the heart of the commercial is 10-year-old dancer Skylar Blu, who portrays a young girl disillusioned by her family’s lacklustre festive spirit. Using a mystical snow globe, she transforms her surroundings, thereby reuniting her family amidst the holiday season. This storyline is accentuated by the brand’s autumn-winter collection, which features prominently throughout the advert.
The advertisement’s vibrancy is further amplified by the dynamic choreography created by Corey Baker, a New Zealand-born choreographer celebrated for his work on the 2024 Beetlejuice reboot. The movements are set in sync with the iconic Jackson Sisters’ 1976 track ‘I Believe in Miracles,’ adding an element of nostalgia and excitement to the viewing experience.
Anna Braithwaite, M&S’s clothing and home marketing director, notes the importance of Christmas as a pivotal event for families to share moments and create memories. She highlights how the campaign integrates a playful narrative while showcasing high-quality, stylish clothing and innovative gifts available at great value. This aligns with M&S’s long-standing reputation for delivering festive magic and sparkle.
Elliot Power elaborates on his vision for the advertisement, describing it as more than just a fashion film, but rather a jubilant journey through a child’s eyes. His approach is to create a visual spectacle that combines festive fashion and an enchanting storyline, resonating with both adults and children during this special season.
The M&S 2024 Christmas campaign effectively intertwines nostalgia, style, and festive cheer, inviting audiences to experience the season’s magic anew.
