Marks & Spencer collaborates with Sienna Miller for a new SS24 collection.
- Sienna Miller returns after AW23 campaign success for a summer line.
- The collection takes cues from festivals, 70s prints, and vintage clothing.
- Key pieces include a ruffle maxi dress, beaded tank dress, and versatile sarong.
- Available online and in-store from 6 June with prices between £25 and £89.
Marks & Spencer has once again joined forces with actress Sienna Miller to present a new spring/summer 2024 collection. After the triumph of the autumn/winter 2023 campaign featuring Miller, the British retailer has opted for a fresh collaboration. This partnership harnesses Miller’s unique style, drawing inspiration from summer festivals, 1970s paisley prints, and her own collection of vintage clothing.
The latest offering is comprised of 33 distinct pieces, showcasing designs like a ruffle maxi dress available in ivory and pale blue, a beaded tank dress, and a multi-purpose sarong. The sarong notably reflects a personal touch, inspired by a scarf gifted to Miller by her father. These items will be accessible for purchase on M&S’s online platform as well as in 30 select physical stores.
Retail pricing for this collection is strategically positioned, ranging from £25 for the versatile sarong to £89 for the intricate ruffle dress. Miller has expressed enthusiasm about the collection, noting her excitement regarding customer reception, particularly after the positive feedback from the previous campaign.
M&S womenswear director Maddy Evans conveyed delight at the continued collaboration, highlighting Miller as a contemporary embodiment of empowerment and effortless style. Evans articulated confidence that this collection, in unison with Miller’s personal flair, would resonate with both new and long-standing customers throughout the summer season and potentially beyond.
The Marks & Spencer and Sienna Miller SS24 collection exemplifies a successful blend of personal style and British fashion innovation.
