Mango opens its inaugural international teen-dedicated store at Foubert’s Place, London, marking a significant step in its global expansion strategy.
- The 2,480 sq ft retail space near Carnaby Street offers clothing, footwear, and accessories targeting teenagers, with a Mediterranean-inspired design concept.
- Mango’s teen line has shown impressive growth since its launch in 2020, contributing significantly to the brand’s overall sales.
- The UK market is a strategic priority for Mango, with plans to open more than 20 stores as part of a broader international growth strategy by 2026.
- Popular among young consumers, Mango Teen features trendy apparel such as denim, crop tops, and blazers.
Spanish fashion retailer Mango has taken a leap into the UK market by unveiling its first international store dedicated solely to teenagers. Located at Foubert’s Place, London, this 2,480 square foot store marks Mango’s first standalone teen store outside Spain. The store offers a range of clothing, footwear, and accessories, catering specifically to teenagers with styles that range from everyday wear to occasion-specific outfits. Embracing a Mediterranean-inspired design, the store is furnished with warm tones and neutral colours, and uses natural materials like ceramics, tuff rock, wood, marble, esparto grass, and leather, creating a welcoming and sophisticated retail environment.
Mango’s venture into the teen market began in 2020, targeting adolescents who seek trendy and comfortable attire. The success of Mango Teen is evidenced by its notable sales growth, with its revenue comprising 8% of Mango’s £2.6bn total sales in 2023. This segment has been pivotal to Mango’s strategy, driven by a strong demand for items such as denim, crop tops, miniskirts, blazers, and fashionable accessories that allow teenagers to express their individual style.
The decision to enter the UK market underscores its importance as a strategic priority for Mango. According to Berta Moral, director of Mango Kids and Teen, the UK will witness the opening of over 20 new stores as part of Mango’s expansive 2024-2026 strategic plan, which targets the addition of more than 500 stores globally by 2026. This expansion is seen as a critical component in Mango’s ambition to inspire a younger audience with its fresh and youthful designs, both online and through standalone physical stores.
In Mango’s retail landscape, the New Med concept is implemented in its teen stores, creating a Mediterranean-inspired shopping experience. This innovative approach, paired with the Kids Lab concept in Mango Kids, focuses on enhancing the customer experience by tailoring product displays to meet the preferences and needs of young shoppers.
Mango Teen has experienced consistent double-digit sales growth since its inception. The opening of the first UK store is a significant milestone in its aggressive international expansion plan that aims to nearly double its store count by the end of 2024, reinforcing its commitment to the youth fashion segment.
The opening of Mango’s first standalone teen store in the UK highlights the brand’s strategic focus on expanding its international presence and catering to the evolving tastes of young consumers.
