Spanish fashion retailer Mango is bolstering its online presence.
- Mango has appointed Marlies Hersbach as its ecommerce executive director.
- The retail giant plans to expand its online operations into 12 new markets.
- These new markets include several countries in Africa as well as New Zealand.
- Mango’s strategic plan aims for revenue over €4bn by 2026.
Spanish fashion retailer Mango has made a significant move to enhance its digital footprint by appointing Marlies Hersbach as its new ecommerce executive director. Hersbach, who previously held the position of international retail director for Mango in France, will now take on the crucial role of developing and executing Mango’s online business strategy. This appointment is a key part of the company’s strategic plan for 2024-2026, which sets the ambitious target of achieving revenues exceeding €4bn by 2026.
The retailer is actively expanding its online presence to 12 new markets, primarily in Africa. Countries such as Angola, Belize, Brunei, and New Zealand are amongst those that will now have access to Mango’s online shopping platform. The expansion is part of Mango’s larger vision to bring its fashion offerings closer to a worldwide audience.
Elena Carasso, the online and customer director at Mango, emphasised the importance of this expansion by stating, “Mango’s entry into 12 new countries reinforces its international presence and brings our value proposition and passion for fashion to new markets.” This move aligns with Mango’s long-term mission to make its fashion accessible globally, with nearly 25 years of online presence covering more than 120 markets worldwide, and its ecommerce channel available in 25 languages.
In a testament to its robust business model and growth trajectory, Mango reported exceeding €1.5bn in revenue for the first half of 2024. This financial performance underscores the potential impact and importance of its digital expansion strategy.
Mango’s appointment of Marlies Hersbach and its expansion into new markets highlight its commitment to strengthening its global ecommerce reach.
