Mamas & Papas has reported significant sales growth for the year ending 31 March, reflecting successful expansion efforts and increased product demand.
- Sales increased by 7.1%, reaching £154.3 million, driven by strategic new store openings and heightened consumer interest in baby products.
- Profitability also rose substantially with underlying profit up by 27% and adjusted pre-tax profit soaring by 33%.
- A notable 48% sales increase was observed across UK concessions in collaboration with M&S and Next, supported by strategic location expansion.
- International growth continues, with new partnerships across Spain, Indonesia, and Thailand, enhancing their global brand presence.
Mamas & Papas, the established nursery retailer, has marked a year of exceptional financial performance. The retailer recorded a 7.1% increase in sales, totalling £154.3 million for the year ending 31 March. This growth can be primarily attributed to the expansion of retail locations and a consistent demand for their comprehensive range of baby products.
The company’s profitability showed considerable improvement, with an underlying profit surge of 27%, reaching £13.2 million. Further to this, the adjusted pre-tax profit rose by 33%, amounting to £9.1 million. This financial growth underscores the success of Mamas & Papas’ expansion and strategic retail investments.
UK concessions particularly thrived, witnessing a remarkable 48% climb in sales. This development was greatly supported by the addition of six new destinations and the full impact of 15 locations launched in the previous financial year. This strategic growth within the UK is aligned with rising consumer demand and targeted retail partnerships.
Internationally, Mamas & Papas made definitive strides with 28 overseas concessions spread across Spain, Indonesia, and Thailand. Chief Executive Nathan Williams affirmed the brand’s focus on cultivating global partnerships to further extend their presence. He emphasised ongoing opportunities within the UK market to enhance brand accessibility.
As the financial year progressed towards the lucrative final quarter, Mamas & Papas diversified their product line to include seasonal offerings, anticipating a robust Christmas trading period. This initiative reflects the brand’s strategic planning aimed at sustaining momentum into the new fiscal year.
Mamas & Papas’ strategic expansions and product diversification have been fundamental to their record-breaking sales performance, positioning them favourably for future growth.
