Mallet London collaborates with Swarovski for a special footwear collection.
- The collection launches on Mallet London’s website on 4th December 2024.
- Featuring crystal-embellished styles, it includes the Elia, Compton, and GRFTR.
- Available in black and white, prices begin at £275.
- Mallet London continues innovating with heritage brand partnerships.
Mallet London, a brand renowned for its successful marketing strategies, has launched an exclusive collaboration with Swarovski, celebrated globally for its crystal craftsmanship. This partnership introduces a limited-edition collection of women’s footwear that features the signature sparkle of Swarovski crystals.
The collection, set to launch at midday on 4th December 2024, comprises three distinctive designs: the Elia, Compton, and GRFTR styles. These styles offer a sophisticated blend of luxury and contemporary design, adorned with Swarovski crystals. Each design is available in two classic colourways, black and white, ensuring versatility and elegance for any wardrobe.
This exclusive collection is accessible solely through Mallet London’s direct-to-consumer ecommerce website, with retail pricing starting at £275. This strategic move aligns with Mallet’s dedication to providing customers with luxurious, high-quality products directly from the brand, ensuring both exclusivity and authenticity.
Mallet London is no stranger to high-profile collaborations, having previously teamed up with brands such as Reebok, Transport for London, and the Smiley Foundation, further solidifying its reputation within the fashion industry. Co-founder Evren Ozka expressed his enthusiasm, noting the honour of working with a brand like Swarovski, famous for its heritage and excellence. “Creating a product that is so unique has been inspiring and the team have done an incredible job bringing it to life,” he remarked, highlighting the synergy between the two brands.
The collaboration showcases Mallet London’s innovative approach in blending luxury heritage with contemporary fashion.
