Majestic has announced a strategic partnership with Uber Eats to expand its delivery services.
- The collaboration allows customers to receive wines, beers, and spirits in as little as 20 minutes through Uber Eats.
- Initially launched in eight UK locations, the service will extend to 177 stores by October.
- Majestic aims to build on its online growth and meet increased consumer demand for fast local delivery.
- The partnership highlights Majestic’s commitment to customer convenience and its growing e-commerce presence.
Majestic, a prominent wine retailer, has formed a significant partnership with Uber Eats to enhance its on-demand delivery service. Customers can now enjoy the convenience of having Majestic’s diverse range of wines, beers, and spirits delivered to their doorsteps in as little as 20 minutes. This collaboration initially covers eight locations across the UK, including Birmingham and Brighton, with plans for expansion to a total of 177 stores by October.
Through this alliance, Majestic is set to become the headline drinks partner for Uber Eats, ensuring its prominent placement at the top of the app’s alcohol section. This move is a strategic effort by Majestic to capitalise on the surge in online shopping post-pandemic and the increasing consumer demand for quick local delivery solutions.
Majestic has witnessed a significant boost in its e-commerce sales, with over 20% of its retail revenue now stemming from online transactions. The brand’s ‘Shop Local’ proposition has been a driving force behind this growth, allowing customers to shop in real time from their local store, with options for free collection within four hours or next-day home delivery.
Rob Cooke, Chief Operating Officer of Majestic, expressed enthusiasm about the partnership, stating, ‘Our mission at Majestic is to help people discover and buy wines, beers and spirits they will love, and this partnership with Uber Eats will allow us to deliver to even more households whenever they need us.’ Cooke emphasised the added convenience this partnership brings, aligning with customer preferences for flexibility and speed.
Uber Eats has been broadening its reach by teaming up with various retailers across the UK, such as Co-op, Waitrose, and Iceland. This collaboration with Majestic further solidifies its position in the on-demand market, offering consumers a diverse range of shopping options.
Majestic’s partnership with Uber Eats exemplifies its strategic focus on enhancing customer convenience and expanding its e-commerce footprint in the competitive market.
