LVMH has strengthened its portfolio by acquiring a stake in Swedish fashion brand Our Legacy, known for its minimalist and streetwear-inspired designs.
- Founded in 2002, Our Legacy has established stores in Stockholm, Berlin, and Seoul, with a UK presence in London’s Soho and premium retailers.
- LVMH did not disclose the specifics of the investment but aims to support Our Legacy’s market expansion and store footprint growth.
- Julie Bercovy from LVMH highlighted the brand’s unique style, combining contemporary minimalism with creative subversion and functional elegance.
- The investment follows LVMH’s pattern of supporting innovative streetwear names, including previous investments in Aimé Leon Dore and Madhappy.
LVMH Luxury Ventures, the investment arm of the French luxury giant, has acquired a minority stake in the Swedish streetwear brand Our Legacy. The brand, founded in Stockholm in 2002, is renowned for its minimalist aesthetic and unique approach to tailoring, drawing heavily from streetwear influences.
In the UK, Our Legacy operates a flagship store in London’s Soho and is featured in several premium retailers such as Selfridges and End Clothing. Internationally, their presence extends to Stockholm, Berlin, and Seoul, signifying a growing global footprint.
The financial details of the investment remain undisclosed. However, LVMH’s backing is expected to facilitate Our Legacy’s entry into new markets and further expansion of their physical retail locations. This aligns with LVMH’s strategy of nurturing emerging creative brands.
Julie Bercovy, CEO of LVMH Luxury Ventures Advisors, commends Our Legacy as embodying ‘quiet cool’—a term she uses to describe their balance of modern minimalism and creative edge. She praised the brand for its ability to innovate while remaining true to its origins, utilising artisanal finishes to elevate their designs.
This move is consistent with LVMH’s recent investments in streetwear-focused brands such as Aimé Leon Dore and Madhappy, highlighting their strategic interest in the evolving streetwear segment of the fashion industry.
LVMH continues to expand its influence in the streetwear market through strategic investments in innovative brands like Our Legacy.
